11.4 (Sat) Call for Participants in Look-alike Contest: We Are "Kao no Waishatsu" (Face-Brand Shirts)

Application Period: 2023.10.17 - 2023.11.2

“Kao no Waishatsu” (Face-Brand Shirts) was founded in 1920 as a made-to-order shirt business shop. The shop's trademark is a large sign with a big face that suddenly appears in Kanda Ogawa-cho, in the middle of modern buildings. After the Great Kanto Earthquake, the shop was rebuilt and operated in the same location ever since, undeterred by the war damage. The distinctive signboard is based on a portrait of the first owner, Matsu Kajinaga, as a young man. The shop was however regrettably closed in early 2020. The project reopens the shop as a limited-time shop and develop a range of activities to preserve its social value.

As part of this activity, a "Kao no Y-Shirt" look-alike contest will be held. In this contest, we are looking for a suitable person to become the second face of the "Kao no Y-Shirt," who will carry on the wishes of the first shop owner. Self-recommendations and recommendations, regardless of age or nationality, are welcome. The person selected as the new 'Face' will be appointed as the official successor of the "Kao no Y-Shirt" (certificate and extra prize). We encourage you to apply. An open contest session will also be held on Saturday 4 November. Non-applicants are also welcome to attend.

How to Enter the Contest

Application period2023.9.23 (Sat)–11.2 (Thu)
How to applyFree of charge. Please apply with three photographs of your face (front, side, etc.) and the following information.
(1) Reason for application, (2) Name, (3) Age, (4) Contact details (address, e-mail address, telephone number).
Judging methodOpen judging will be carried out by members of the jury and general judges (in the event of a large number of applicants, a document review will be carried out).
ontact for application"Kao no Y-shirts" Secretariat

Open Contest

Date/Time2023.11.4 (Sat) 16:00–17:30
VenueKao no Y-shirt (2-1 Kanda Ogawamachi, Chiyoda-ku) *Click here for map and details.
Admission¥1,500 (incl. 1 drink)
Capacity30 persons
How to applySend an application to the following address, with the subject line "Participation request for open cntest",
(1) your name and (2) your contact details (telephone number and e-mail address).
Contact for application"Kao no Y-shirts" Secretariat


We Are "Kao no Waishatsu" (Face-Brand Shirts)

The project will create new linkages through the activities to create works of art using various media of portraits of the famous signboards of Kanda-ogawamachi.