Elke Reinhuber：The Urban Beautician

Elke Reinhuber is a media artist, educator and researcher, Associate Professor at the School of Creative Media (SCM), City University of Hong Kong. With her award winning and internationally presented works, she explores different modes of presentation and strategies of storytelling to emphasise the parallel existence of multiple truths of the here-and-now.

Her Alter Ego, the Urban Beautician, tries to improve neglected details in our urban environment with non-intrusive interventions in public space and performances to camera. She takes care of things no one else does. These overlooked details in urban space gain a new breath of life through performance, installations, video and photography.